G&O strengthens the link from sales to delivery with a new department
G&O Maritime Group has launched a new Customer Delivery department designed to simplify processes and strengthen service for shipyards and other customers working across the group’s brands. Heading the new department is Britt Nielsen, who recently marked 25 years with the organisation and now steps into the role as Head of Customer Delivery.
The Customer Delivery department will manage orders across Atlas Incinerators, Pres-Vac, G&O Compensators, G&O Bioreactors, and HJ Lubricators. In practice, this means the team will take over once a contract is signed, register the order in the group-wide system, and coordinate directly with operation to reduce and secure lead times.
“The idea is simple: customers should only need one point of contact,” says Britt Nielsen. “Our job is to make the process smoother, ensure orders are followed through in due time, and to give customers the right information at the right time. For me, this new role is especially exciting because my motto has always been to show common sense and deliver great service to customers—and this position allows me to do exactly that.”
By consolidating order handling, the new department will ensure that customers get the same structured experience regardless of brand when interacting with G&O.
From sales to delivery
The transition from sales to operation is an important step in every order. The new department ensures it runs seamlessly.
“With this setup, we create a clear connection between sales and operation,” says Britt Nielsen. “Customers benefit from steady support and a process that stays on track.”
The ambition is to make cooperation with the group easier and more transparent. Instead of handling multiple contacts in different brands, customers will be met by a unified interface that coordinates internally on their behalf.
Proactive information flow
A central task for the new department is to communicate proactively. Customers will receive timely updates about their orders, reducing the need to chase information, double-check deliveries, or call to ask where an order sits in the system. “We want to be ahead of the questions,” explains Britt Nielsen.
“That way customers save time and can feel confident that everything is on track. This will help our customers to plan better and reduce off-hire.”
Building on experience
Britt Nielsen brings extensive knowledge from her background in sales support and aftersales at Atlas Incinerators. The department currently consists of her and one order handler, but will expand to four people during 2025. Each team member will carry specialist knowledge from the individual brands while working together in a shared structure.
Shared workflows and tools, such as a common handover document to operation, are already being introduced. This will help harmonise order handling across the brands and create a consistent standard for both colleagues and customers.
Stronger position in the market
For G&O, the new department is not only about efficiency, but also about strengthening competitiveness. By offering faster processes, stronger supply security, and a single point of contact, the group aims to raise the overall value customers experience when working with multiple brands under one roof.
“We want customers to experience that it is easier and more efficient to work with us,” concludes Britt Nielsen. “That will be the real measure of success.”
